Software development · Ajaccio, Corsica
E-commerce website development connected to your store
A profitable e-commerce website is connected to your till, your stock and your accounts. From Ajaccio, Corsica, Step By Step builds fast online shops that rank well, helps you pick the right platform and automates everything you currently re-key by hand.
- PrestaShop
- WooCommerce
- Shopify
- Custom
- API
- Shop and store always aligned
- Synced stock
- Card, Apple Pay, Google Pay
- Secure payments
- For Google and Google Shopping
- Optimised listings
- Where purchases happen
- Mobile first
Features
What does a high-performing e-commerce website need?
A high-performing e-commerce website is more than a catalogue and a basket. It fits into your organisation so that every order flows through without re-keying, from payment to accounting.
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Catalogue and product pages
Categories, variants, photos, filters and instant search: a clear catalogue that helps customers find the right product.
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Till integration
Stock levels and prices stay aligned between your physical store and your online shop, so you never sell an item that is out of stock.
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Click and collect
Order online and collect in store, with a notification to the customer when the order is ready.
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Delivery and shipping
Shipping cost calculation, carrier choice, labels and parcel tracking built into order management.
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Online payments
Card, Apple Pay or Google Pay payments through a certified provider, with strong customer authentication.
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Accounting link
Invoices generated automatically and sales exported to your accounting software, with no re-keying.
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Customer accounts and loyalty
Order history, saved addresses, discount codes and a loyalty scheme shared between shop and store.
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Sales insight
A dashboard of sales, abandoned baskets and most-viewed products, so decisions rest on reliable data.
Choosing a platform
Shopify, PrestaShop, WooCommerce or custom?
There is no single ideal e-commerce platform. The right choice depends on the size of your catalogue, your existing tools and the way you sell.
| Platform | Principle | Watch-outs | Best for |
|---|---|---|---|
| Hosted platform (e.g. Shopify) | Quick to launch, monthly fee and transaction charges | Integrations limited to the app marketplace | Launching a simple catalogue fast |
| E-commerce CMS (PrestaShop, WooCommerce) | Open-source software, hosted wherever you like | Highly customisable, needs well-managed updates | Rich catalogues, specific requirements |
| Custom-built shop | Built around your processes | Direct links to till, ERP and logistics | Unusual sales models, high volumes |
We recommend the platform that suits your case, then set it up and connect it to your tools. For the most specific needs, the shop can rely on a custom-built web application.
Online and in store
One stock for your store and your online shop
Selling online when you also run a physical store raises one central question: how do you keep stock, prices and customers consistent everywhere? The answer is automation.
Stock and prices
Every in-store sale updates the online shop, and vice versa. Price changes are made in one place and spread automatically.
Orders and collection
Online orders land in your sales team’s tool, with picking, in-store collection or shipping, and automatic customer notifications.
Customers and loyalty
One customer account and one loyalty scheme, whether people buy online or at the counter, so you know and reward your customers better.
Method
The stages of building your e-commerce website
Building an e-commerce website takes five stages, from analysing your organisation to supporting your sales growth.
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Analysis
Your catalogue, sales channels, till and logistics: we choose the right technical solution together.
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Design and checkout journey
Mock-ups of the home page, categories, product pages and checkout, designed for mobile.
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Build and integrations
Shop set-up, catalogue import, payments, shipping and synchronisation with your tools.
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Testing and launch
End-to-end test orders, performance and SEO checks, then the shop opens.
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Growth
Sales monitoring, product page optimisation, new features and security maintenance.
First call on us
Ready to sell online?
Tell us about your catalogue, your till and your customers: we will recommend the right platform and a launch plan.
Development section
Our other development services
- Custom software ERP, CRM, HR, management tools: business software built around your processes.
- Mobile apps iPhone and Android apps, native or cross-platform with Flutter.
- Web applications Portals, dashboards, SaaS: applications that run in the browser.
- Website creation Fast, well-ranked showcase websites that are easy to evolve.
- AI automation Emails, documents, data entry: repetitive tasks handed over to AI.
FAQ
Frequently asked questions about e-commerce websites
Which platform should we use for our e-commerce website: Shopify, PrestaShop, WooCommerce or custom?
A hosted platform such as Shopify suits a simple catalogue that needs to launch quickly. PrestaShop and WooCommerce, both open source, give more freedom for a rich catalogue. Custom development is justified when the sales model is unusual or the shop must be tightly linked to your till, ERP or logistics.
Can the online shop be synchronised with our in-store till?
Yes, in most cases. We use your point-of-sale software’s API or automated file exchanges to synchronise stock, prices and sometimes customers and loyalty. You then manage a single stock for both the store and the website.
How much does an e-commerce website cost?
It depends on the chosen platform, the number of products, the integrations with your tools and the level of design customisation. Payment fees, hosting and maintenance also need to be budgeted. We provide a detailed quote after analysing your project.
Are online payments secure?
Yes. Payments go through a certified payment provider that handles card details: your website never stores them. Strong customer authentication, required in Europe, is built into the checkout.
How does an e-commerce website rank in Google?
Every category and product has an optimised page: title, description, product structured data with price and availability, lightweight images and clean URLs. The product feed can also power Google Shopping. Mobile speed plays an important part in rankings.
Can you take over an existing PrestaShop or WooCommerce shop?
Yes. We audit the version, modules, security and performance, then propose the necessary updates, optimisation or a migration to a better-suited platform, keeping your products, customers and search rankings.